Size Guides & FAQs

Find your fit! All the info you need to find your perfect bikini or one piece. We want you to feel totally amazing in It's Now Cool swimwear. Bigger bust, smaller bust, wide hips or specific fit needs? We help you perfect your purchase with our Size Guide, Fit Guide and FAQ's. Own the beach girl!

Quick Tips: 

Smaller Frame Larger Bust? We recommend going up a size. A larger bust will fill the extra waist room and one size up will accommodate the bust in the cup area.

Wondering which size would be best for a longer body in a One Piece? Check out our Body Length Measurements.

View the FAQ's | View the FIT GUIDE

 

BIKINI TOPS	CUP SIZE	AUS	USA	UK	EU
XS	AA-A	6	2	6	34
S	A-B	8	4	8	36
M	B-C	10	6	10	38
L	C-D	12	8	12	40
XL	C-DD+	14	10	14	42
XXL	DD+	16	12	16	44

 

 

BUST GUIDE	32 BAND	34 BAND	36 BAND	38 BAND
AA CUP	XS
A CUP	XS	XS	S	M
B CUP	S	S	M	M/L
C CUP	S/M	M	L	L
D CUP	M	L	L/XL	XL
DD CUP	M/L	L/XL	XL

 

BIKINI BOTTOMS	AUS	USA	UK	EU
XS	6	2	6	34
S	8	4	8	36
M	10	6	10	40
L	12	8	12	42
XL	14	10	14	44
XXL	16	12	16	46

 

BEACHWEAR	AUS	USA	UK	EU
XS	6	2	6	34
S	8	4	8	36
M	10	6	10	38
L	12	8	12	40
XL	14	10	14	42

 

SIZE	CUP	BUST	UNDER BUST	WAIST	HIP	BODY LENGTH
XS	AA-A	81cm / 31.7"	68cm / 26.7"	63cm / 24.8"	88cm / 34.6"	65 - 68cm / 25.4" - 26.6"
S	A-B	85cm / 33.3"	72cm / 28.3"	67cm / 26.3"	92cm / 36.2"	67 - 70cm / 26.3" - 27.4"
M	B-C	89cm / 35"	76cm / 29.9"	71cm / 27.9"	96cm / 37.7"	69 - 72cm / 27.1" - 28.4"
L	C-D	93cm / 36.5"	80cm / 31.4"	75cm / 29.5"	100cm / 39.3"	71 - 74cm / 27.7" - 29.1"
XL	C-DD+	97cm / 38.1"	84cm / 33"	79cm / 31.1"	104cm / 40.9"	71 - 76cm / 28.6" - 29.7"
XXL	DD+	101cm / 39.6"	88cm / 34.5"	82cm / 32.2"	108cm / 42.4"	75-78cm / 29.4" - 30.5"

 

 View the FAQ's | View the FIT GUIDE