Billabong x INC

Coastal temperatures are set to soar this season as two cult labels collide ~ Billabong x It’s Now Cool.

Surf culture meets sex appeal this summer when Australian icon Billabong gets flirty with hot young thing It’s Now Cool. Pumping with colour, the OG surf supply brand brings its salty street cred to the killer prints and lethal fits that first made It’s Now Cool insta-famous. 

Designed for the girls who go hard and care less, the collection is a riot of strong n’ sexy cuts, ripe shades, bold prints and summertime textures. A refreshing splice of 90s nostalgia and all new feeling, this collaboration riffs off the golden hour of surf rat culture when every day was a party wave.