From a refugee camp in Nairobi to Modelling on the shores of Western Australia. It's the journey that has shaped the lens in which she sees the world and her...

Paris has couture, NYC can claim street style and London may have cool but nowhere does beach like Bondi. It’s laid back but luxe, it’s understated yet perfectly considered. Elle...

Sexy, strong and sweet … Jenaya, hello & welcome!! This girl has style, this girl has swagger and INC SWIM are all about it. Encapsulating the vibes & the iconic...

Full package? YAS!! And it’s all Arianna Hicks, the Canadian bombshell who graced a recent It's Now Cool shoot & knocked it out of the park

If there was ever a face needed to represent the phrase “beauty & brains”, Natalie Roser would be hailed the queen.

Spicy, soulful, sincerely sexy! Cassie Amato is like a fine tequila… smooth, spicy with a pinch of zesty brilliance. It’s simple … It’s Now Cool is all about Cassie’s epic...

Jesinta Franklin, the much adored Australian model, ambassador & leader amongst strong & independent women, has just launched a game changing app, we caught up with her to find out...

Sunshine, bubbles, fit, fierce, sweet, grounded & oh so loveable. All of these words are those that pop into mind when we think of Steph Claire Smith. A co-founder of...

Born & raised in Nelson, New Zealand, Juliette Perkins is a spirited soul with a smile that would melt most hearts. A self-confessed chiller, she is cool, calm & oh...

Signed with one of the worlds top modelling agencies, IMG, this blonde, strong, woman is the world on wheels. A regular star on Channel E!’s The Model Squad, Caroline Lowe...