Campaigns 08 March 2024 1 min read

INTERNATIONAL WOMEN'S DAY 2024

At It’s Now Cool, we firmly believe in celebrating the achievements of women and recognizing the ongoing importance of gender equity. Our commitment is not limited to a single day of the year; rather, we advocate for this awareness every day. To mark the official date this year, we approached our very own founder, creative director, and visionary photographer, Josie Clough, to share her journey of entrepreneurship, influence, and empowerment.
Josie couldn't discuss her career without acknowledging the pivotal roles of her two close friends, Jesinta Franklin and Steph Claire Smith.  
Josie, Steph and Jesinta delved into what IWD and female empowerment means to them, personal experiences in lifting each other up and how we can all accelerate change.